For most of us, riding a motorcycle is an exhilarating hobby – something we long for after a stressful week at work. And our favorite motorcycle rallies, like Sturgis or the upcoming Biketoberfest in Daytona, those are our vacations.

But some guys, like AIRHAWK’s Steve Peyton, have found a way to make riding for pleasure a paying gig. He has turned his passion for riding, especially riding comfortably, into a career.

Peyton came to work at The ROHO Group 20 years ago and ran the HR department. “I got tired of listening to people whine all day, so I followed my true passion and became an asspad salesman,” Peyton says. “I later became the Asspad Tycoon.”

When ROHO started working on the AIRHAWK motorcycle cushion, Peyton and his brother-in-law, Steve Faist got involved in its development. Peyton and Faist were both avid riders and had a lot of input into how the seat should work. In 2001, Peyton switched over to full-time motorcycle cushion sales and went to work redesigning the entire AIRHAWK brand, from product to packaging to edgier marketing.

Peyton and Faist did their first bike rally in Daytona in 1997 and have returned to it every year since. Peyton has ridden countless miles on his motorcycle, attending bike rallies all over the country, sitting comfortably on the latest AIRHAWK cushion. Yes, it’s truly part of his job description to get out there and ride for days to test and perfect the AIRHAWK, and to hang out at bike rallies to do his part to save other riders’ asses. Like they say, it’s a dirty job, but someone’s got to do it.

Peyton will be riding his new custom AIRHAWK bike to Daytona. If you’re heading to Biketoberfest, look for him at J & P Cycles in Destination Daytona. See you October 15 – 18 in Florida!

This entry was posted on Friday, October 9th, 2009 at 10:17 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.