The ROHO Group, Inc., is the parent company to AIRHAWK and manufacturer of support surface products for medical and consumer applications, is pleased to announce Pat Chelf as the new Senior Vice President of Sales and Business Development. In his new role, Chelf will assume leadership responsibility for ROHO’s global sales organization, marketing, education and business development.

BELLEVILLE, Ill., (August 30, 2010) — The ROHO Group, manufacturer of support surface products for medical and consumer applications, is pleased to announce Pat Chelf as the new Senior Vice President of Sales and Business Development. In his new role, Chelf will assume leadership responsibility for ROHO’s global sales and distribution, marketing, education and business development.

Chelf brings a wealth of knowledge and experience in business development, sales leadership and strategic marketing. Pat is also familiar with the rehabilitation industry, having served as an executive at Otto Bock Healthcare Americas, a prosthetic, orthotic and mobility device manufacturer, until 2009. Prior to Otto Bock, Chelf enjoyed a 21-year career in sales and marketing management within the health care businesses of 3M, a Fortune 100 company.

Chelf was most recently the Vice President of Marketing and Business Development for Agro Medical Technologies, Ltd, a high-tech start-up company based in Israel. He was responsible for preparing the US launch of their initial device — a powered exoskeletal walking system designed to allow individuals with paralysis of the lower extremities to regain the ability to walk, sit, stand and climb stairs.

Born in Fort Worth, Texas, Chelf spent most of his teenage years in Illinois where he earned his Bachelors of Science in Communications from the University of Illinois. He earned his Master of Arts in Speech Communications from the University of Minnesota.

Chelf is currently a member of the Board of Directors of the Amputee Coalition of America and was recently elected Vice-Chair.

The ROHO Group looks forward to Chelf helping the Company achieve new heights of success.

“Pat is a dynamic leader, who brings to The ROHO Group a fresh perspective and abundance of experience and success,” President Tom Borcherding said. “We have our sights set on growth, and Pat’s intellect, vision and experience will help The ROHO Group achieve our ambitious goals.”

The ROHO Group specializes in shape-fitting technology, manufacturing cushioning and mattress products for medical applications as well as for recreational and commercial vehicle use.  For more information, visit The ROHO Group’s website at www.therohogroup.com or contact customer service at (800) 851-3449.

Let’s welcome Mr. Chelf to the AIRHAWK team!

You can find the press release online at PRWeb.

Check out photos from Sturgis 2010 at the AIRHAWK Facebook page. The AIRHAWK crew was at J&P Cycles and next to Paul Teutel, Jr. at the Biker’s Choice tent.

Steve, the Ass Pad Tycoon, won J&P Cycles’ Salesperson of the Year award. Congrats Steve, APT and the supporting cast members!

May 26th marks the 35th anniversary of motorcycle daredevil Evel Knievel’s Wembley Stadium jump on May 26, 1975 in London. In front of 90,000 people, Knievel attempted to jump over thirteen single-deck AEC Merlin buses but crashed, breaking his pelvis. Though people didn’t think he would ever ride again, Knievel shocked everyone and returned to jumping by October 1975.

The exhibit, “True Evel: The amazing story of Evel Knievel” at the Harley-Davidson Museum will runs July 10 to September 6.

It tells the story of Knievel from his early days as a side-show character in Butte, Montana to his journey in becoming the most famous daredevil.

Remember to be safe and leave the stunts to the professionals.

Stay up to date on AIRHAWK news on Facebook and Twitter.

Don’t forget to submit your favorite photos of you and your AIRHAWK in action! We want to see some awesome shots of you using your AIRHAWK on your bike. Show us where you and your AIRHAWK have been and let us know what it’s like riding comfortably and in style. It’s never been so easy to be rewarded for showing off your AIRHAWK! Just visit our Photo Gallery Page and fill out the photo submission form. If you are one of the first 20 people to submit a photo, you will receive 10% off at the ROHO Store. And as always the AIRHAWK seat cushion is backed by 60-day “You Bet Your Ass™” money-back guarantee and a 2-year limited warranty on workmanship.

Hurry, because you don’t want to miss out on the chance to submit your favorite photos of you and your favorite AIRHAWK!

Don't be the next numb butt.

Each year, a well-guarded secret threatens the health and comfort of riders across America’s open roadways. Last month was Motorcycle Awareness Month. The concept, intended to promote riding safety, overlooked one keynote: Numb Butt. As much as riders try to downplay the  condition, it has the capacity to trigger several minor and even major medical conditions.

From poor circulation and nerve damage to pressure sores and an inability to have feeling in the buttocks is not a light-hearted issue. Becker Oswald (42), a rider for some 17-years acquired such a bad case of numb-buttocks that he was unaware pressure sores had developed.

Meanwhile, an $80,000 hospital bill–later, Becker says, “After my a short brush with immobility, I never thought that I’d ride again. I searched and searched for a new motorcycle seat. A member of my bike club kept recommending some a high-end brand that I never heard of, AIRHAWK®. Until, I read the ‘bet your ass 60-day money back guarantee’, I was quite skeptical of the AIRHAWK. Nowadays, I never leave home without it. “Take my word: Don’t be the next numb butt fatality.”