You don’t have to be a motorcycle enthusiast to know about the legendary Sturgis Motorcycle Rally. This year’s rally marks the 70th anniversary of the event held August 9-15, with pre-rally events beginning on the 6th. The events won’t fall short for the anniversary, whether it’s the Guitar Hero contest, the World Pickle Lickin’ Federations World Championships, the Miss Buffalo Chip Beauty Pageant or the extreme motorcycle stunts.

AIRHAWK will be next to Biker’s Choice where Paul Teutul Jr. will debut the first bike from the new TLC series American Chopper: Senior vs. Junior. Biker’s Choice and AIRHAWK will both be in front of J&P Cycles (1650 Lazelle Street). After you check out the new bike, stop by the AIRHAWK booth.

As a part of AIRHAWK’s 14th year at Sturgis, KSQY radio station will also be broadcasting live from the AIRHAWK tent. There will also be a sneak peak of the AIRHAWK R™ made of neoprene rubber and features a new ergonomic design. The original AIRHAWK neoprene cushion comes in five different sizes that come with a 2-year warranty and are backed with a 60-day “You Bet Your Ass 60-day “You Bet Your Ass^SM” money-back guarantee. AIRHAWK2 comes in 3 sizes with a 1-year limited warranty and the same money-back guarantee.

How did this legendary event begin? The Jackpine Gypsies Motorcycle Club began back in 1936. In 1938, the original line-up only included nine racers for a one-day event. In 1963 the event became a multi-day event. More than 400,000 people attended the rally in 2008 and 66 marriage licenses were issued and it had sales of 10.45 million.

Remember to use your AIRHAWK cushion to save your butt on the way to Sturgis. Stop by the AIRHAWK booth to test out the products. You can also visit the AIRHAWK Facebook page to see the latest updates. Follow our check-ins on Foursquare to know our latest location.

As the summer heats up, especially this year, we want to remind all of the motorcyclists to wear your protective gear. Staying cool is no excuse for staying safe. Many states require riders to wear DOT-compliant helmets and eye protection. Wear boots that cover the ankles, long pants and a riding jacket. Built-in body armor is also a good addition.

Visit the Motorcycle Safety Foundation website and the National Highway Traffic Safety Administration website for more information.

We hope that you have a fun and safe Fourth of July weekend.

Stars of FX’s ‘Sons of Anarchy’ Charlie Hunnam (Jax), Kim Coates (Tig), Theo Rossi (Juice), Tommy Flanagan (Chibs), Dayton Callie (Unser) and William Lucking (Piney) have all confirmed that they will be at the Big Bear Choppers‘ 8th Annual Ride the Mountain Bike Show and Poker Run. MTV‘s ‘Jersey Shore’ cast member Pauly D will also be attending the event.

This year the event, held on Saturday June 19th, will include a Poker Run with two starting locations (Quaid Harley Davidson and the BBC Factory). The entry fee is $35 per poker hand. All hands must be turned in by 2 p.m. at the BBC Factory registration booth.

Are you a fan of the shows? Are you going to the event?

Don’t forget to ride on your AIRHAWK to the bike show and poker run.

Memorial Day Weekend is often thought as the kick-off to summer with time spent enjoying family, friends and a little fun in the sun. Let’s not forget the meaning and history of this holiday and honor those who have and are currently serving their country.

Take time this weekend to enjoy events sponsored in your community. Check your local news for events and parades in your area. Remember to participate in National Moment of Remembrance and take a moment of silence on Monday at 3 p.m., your local time. Here are a few of the festivities around the country that are honoring those in the military.

Washington, DC

• Navy Memorial — Saturday, May 29 at 11 a.m.
• Rolling Thunder Motorcycle Rally — Sunday, May 30 at noon
• PBS’ National Memorial Day Concert — Sunday, May 30 at 8 p.m.
• World War II Memorial — Monday, May 31 at 9 a.m.
• Air Force Memorial — Monday, May 31 at 9 a.m.
• Vietnam Veterans Memorial — Monday, May 31 at 1 p.m.
• National Memorial Day Parade — Monday, May 31 at 2 p.m.

Los Angeles, California

• Queen Mary Salutes U.S. Military Personnel — Saturday through Monday from 10 a.m. to 6 p.m.
• Patriotic Memorial Day Programs at Forest Lawn — Monday, May 31. Times vary by location

Chicago, Illinois

• Memorial Day Parade — Saturday, May 29 at noon
• President Obama speaks at Abraham Lincoln National Cemetery — Monday, May 31. Time TBD.

Ames, Iowa

• Memorial Day Parade — Monday, May 31 at 10:30 a.m. at City Hall
• Memorial Day Parade Ceremony — Monday, May 31 at 11 a.m. at Ames Municipal Cemetery
• Fly-Over by Iowa Air National Guard — Monday May 31 at 11:21 a.m.

Roswell, Georgia

• Roswell Remembers — Monday, May 31

Columbia, Missouri

• Memorial Day Air Show — Wednesday, May 26 through May 31 at the Columbia Regional Airport
• Salute to Veterans Parade — Monday, May 31 at 9:55 a.m. in The District

Battleship, North Carolina

• 45th Annual Memorial Day Observance — Monday, May 31 at 5:45 p.m.

Seattle, Washington

• Seattle Veterans Museum — Saturday, May 29 through Monday, May 31 from 10 a.m. to 5 p.m.
• Remember Me — Saturday, May 29 at 10:30 a.m. at Sunnyside Nursery
• Memorial Day Panel at Museum of Flight — Sunday, May 30 at 2 p.m.
• Memorial Day Program at Museum of Flight — Monday, May 31 at noon
• Edmonds Memorial Day Ceremony — Monday, May 31 at 11 a.m.
• Paul G. Allen’s Flying Heritage Collection Memorial Day Forum — Monday, May 31 at 11 a.m.
• American Legion Memorial Day — Monday, May 31 at 4 p.m. at American Legion Post 123

Today kicks off the 14th Annual Arizona Bike Week events with lots of exciting shows and concerts including Vince Neil in Concert at the HandleBar Saloon, Riding for Kids charity ride, the Miss Arizona Bike Week Pageant and much more. You can find a complete list of events at the Arizona Bike Week Web site. Remember to take your AIRHAWK cushion with you to prevent numb butt during the festivities. Stop by the AIRHAWK tent and say hi to Steve, Cindy and Becca. You can also watch videos of last year’s Bike Week on YouTube.

The Pre-rally events begin on April 9th and the rally officially kicks off April 14th.”Cyclefest” will be held at WestWorld.